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45+
03 · BOTH · CASE STUDY

Growing a campus events calendar

ROLE
Event & Marketing Operations Coordinator
WHEN
Oct 2023 – Apr 2025
WHERE
Seneca Student Federation · Toronto
TRACK
BOTH
THE BRIEF

Give a large student body more reasons to show up, across in-person, virtual and hybrid formats, while keeping every event safe, licensed and on budget.

WHAT I DID
  1. 01Planned and ran in-person, virtual and hybrid events, pop-ups and community and cultural programming from concept to breakdown.
  2. 02Built event schedules and production timelines; booked venues and handled vendors, permits and licences.
  3. 03Trained, briefed and directed onsite teams of up to 20 staff and volunteers against clear KPIs.
  4. 04Managed guest lists, registration, check-in and access; set up AV and streaming for hybrid audiences.
  5. 05Ran the organization's LinkedIn page and hosted and moderated live events; organized 1-on-1 networking at an alumni event.
THE RESULT
24 → 45+
events a year
+88%
growth in the annual events calendar
Up to 20
onsite staff and volunteers led per event
TOOLKIT

Eventbrite · Cvent · Zoom · Hybrid AV & streaming · LinkedIn

The work, my role and the results described are my own.

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Launching a seasonal coffee line
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