Launching a seasonal coffee line

Launch new blends and seasonal offerings on a tight budget, and get cafés, creators and retail partners excited about them.

1. 01Ran launch campaigns with seasonal bundles, pricing and discounts across social, paid and in-store.
2. 02Built, segmented, A/B tested and sent the monthly email newsletter in HubSpot and Mailchimp.
3. 03Wrote the brand guidelines and ad copy that kept every channel consistent.
4. 04Built partnerships with cafés, creators and retail stores; ran in-store and community events, taste tests and competitor analysis.

HubSpot · Mailchimp · Meta Ads · Canva

The work, my role and the results described are my own.