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01 · ON SCREEN · CASE STUDY

An influencer engine for 24+ brands

ROLE
Influencer & Digital Marketing Manager
WHEN
Jul 2022 – Jul 2023
WHERE
Infidigit (digital marketing agency) · Mumbai
TRACK
ON SCREEN
THE BRIEF

Run influencer and social programs for 24+ client brands at the same time, across organic and paid, without letting a single deliverable slip.

WHAT I DID
  1. 01Sourced and negotiated with 100+ creators: rates, usage rights, timelines, deliverables and exclusivity.
  2. 02Ran organic and paid social on Instagram and Facebook, plus paid search, through Meta Ads and Google Ads.
  3. 03Built content calendars and scheduled posts in Hootsuite; monitored comments and DMs for each client.
  4. 04Built analytics dashboards and client recap reports, and worked with the content and SEO teams (SEMrush, Ahrefs, Search Console) so every campaign pointed the same way.
THE RESULT
350+
influencer and social campaigns delivered
+37%
more brand engagement from the campaigns
24+
client brands managed at once
TOOLKIT

Meta Ads · Google Ads · Hootsuite · SEMrush · Ahrefs · Google Search Console · Google Analytics

Client brand names are withheld under confidentiality. The work, my role and the results described are my own.

NEXT CASE
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