$182K
02 · IN THE ROOM · CASE STUDY
Sponsor events and brand activations
ROLE
Event Marketing Manager
WHERE
The Finale Eventz (event agency) · Mumbai
Plan and deliver sponsor programs, brand activations and trade-show presence for brands and partners, often with remote production teams and last-minute changes.
- 01Owned event budgets up to $182K CAD: tracking, invoices, contract negotiation and cost reconciliation.
- 02Coordinated vendors, suppliers and remote production teams across logistics, AV, setup and breakdown.
- 03Managed sponsor relationships, built 1-on-1 sponsor–delegate meeting schedules and produced sponsor-branded merchandise.
- 04Selected trade shows, designed booth layouts and staffed booths onsite.
- 05Promoted events through social, PR and press releases, secured media interviews, and livestreamed shows on YouTube and Discord.
$182K
largest single-event budget (CAD)
2+ yrs
of sponsor events and activations
Run-of-shows · Vendor contracts · AV & livestreaming (YouTube, Discord) · Press releases
Client and sponsor names are withheld under confidentiality. The work, my role and the results described are my own.